Resume


Awards & Recognition


 


Kyle Trotter

Experienced digital content specialist with demonstrated leadership in production, product, social, acquisition, eCommerce, marketing and business development. A proven record of cultivating high- performing teams and delivering results. Acknowledged by clients and peers alike for outstanding production and creative ability, with multiple nominations and awards, such as; Cannes Lions, ADWEEK, Applied Arts, Marketing Awards, W3, Clio Awards and ONE Screen. Success guiding team members throughout the production process; more specifically in problem-solving workshops, creative direction and analytics. Excellent at streamlining processes, enhancing team efficiency and productivity as a central company resource.

Work Experience

Shutterstock

Director, Creative Video Content                                                        May 2017 – Present
A leading global technology company offering a creative platform for high-quality assets, tools and
services.
  • Led the global footage content strategy.
  • Developed and Launched Shutterstock Select.
  • Managed Rocketstock while growing sales 50% in first year.
  • Developed and executed global production and acquisition strategy for footage.
  • Created content pipeline and ingestion process for all wholly owned footage assets.
  • Worked closely with Product to develop future state and short term roadmap.
  • Strategic lead for all business development and video content efforts.
  • Strategy on GTM and pricing for new footage products.
  • Produced all video marketing content for global Shutterstock and PremiumBeat campaigns.
  • Media spokesperson for Shutterstock creative video offering.

Mixing With

Creative Director                                                                January 2015 – May 2017
Branded content series around craft cocktails.
  • Developed and launched successful branded content product.
  • Designed production and creative strategy.
  • Acquired B2B brand partnerships for platform.
  • Led digital marketing acquisition and top funnel strategy.

Union Advertising Canada

Video Art Director Strategy Shortlisted Agency of the Year 2014                              June 2014 – Jan 2016            Agency Of The Year: Strategy Shortlist
  • Led and developed In-house production capabilities.
  • Produced and created award winning work for multiple top tier brands

Global News

Writer/Producer On-Air Promotions                                                                     January 2013 – June 2014
  • Wrote and Produced all on-air promotions for nightly live broadcast.
  • Developed marketing strategy for local and national segments.

CRISPIN PORTER + BOGUSKY

Los Angeles/Toronto/Boulder Integrated Producer/Director                                                                                 June 2009 – January 2013
Advertising Agency Of The Decade
  • Responsible for budgets, vendor sourcing, ACTRA & SAG payments, and overall project
    management.
  • Managed Jr. Producers on various projects from national TV to Digital
  • Directed and edited projects for clients such as: Paddy Power, Kraft, Smoke Alarm and all
    CP+B 360 content.

Jr. Integrated Producer 

  • Responsible for budgets, vendor sourcing, ACTRA & SAG payments, and overall project
    management
  • Worked on AXE, Molson, Toronto Tourism, and Best Buy
  • Produced weekly video series “Fearless” with Alex Bogusky’

Jr. Copywriter – Boulder

  • Responsible for delivering creative copy and ideas for tier A Client’s.
  • Worked on campaigns for: Burger King, Coke Zero, Volkswagen, Old Navy, and Domino’s
    Pizza

 

 

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