Resume

Professional Summary

• A senior creative content director with demonstrated leadership in creative, video, strategy, omnichannel production, data analytics, management and business development.
• A proven record of leading cross-functional high-performing teams.
• A self-starter who is excellent at managing multiple priorities simultaneously.
• Excellent at streamlining processes, great attention to detail and a track record of high-quality execution on projects.
• Acknowledged by clients and peers alike for outstanding execution and creative ability.
• Having won numerous awards for past work, done high-profile speaking engagements and been a judge at prestigious events, my reputation as an industry leader in the marketing community is well established.

Work History

Director of Content, 12/2020 to Current

Septieme – Cossette – Montreal, QC

• Oversee and direct content operations for global campaigns.
• Mentor and develop creative talent to succeed in a fast-paced changing digital content landscape.
• Responsible for scaling content production operations for multiple global brands.
• Budgeting and talent management for creative and production teams.

Shutterstock – Montreal, Canada

Director Creative Content , 05/2017 to 06/2020

Shutterstock – Montreal, Canada

• Directed all creative content marketing efforts for Premium Beat, Rocketstock and Shutterstock brands.
• Used data and metrics to develop content pipeline generating 40% savings and driving tens of millions in revenue.
• Collaborated with internal and external stakeholders to produce and manage a world-class content library.
• Created and launched Shutterstock Select and Elements.
• Created insight-driven narratives around product launches, supported by omnichannel content and go-to-market roadmaps.
• Built content pipeline for all wholly-owned and produced creative content.
• Strategic lead and partnership engagement with contributors and vendors across the Shutterstock network.
• The spokesperson for Shutterstock at industry events like NAB, TIFF, IBC, Mipcom and others.

Bread & Cirucs

Creative Director, 01/2016 to 05/2017

• Directed all partnerships and brand activities driving revenue and positive ROI for clients.
• Worked cross-functionally with music labels, production companies and third-party partners.
• Oversaw a team of creatives to produce best in class branded content series.
  Created insight-driven narratives around brand identity.
• Briefed in creatives and stakeholder to develop omnichannel optimization.

Union Advertising Canada – Toronto, Canada

Art Director, 06/2014 to 01/2016

• Produced and created award-winning work for multiple top tier brands.
• Developed Social and paid acquisition strategies.
• Strategic lead on video product developments.

Corus Entertainment – Toronto, Canada

On-Air Promotions, 01/2013 to 06/2014

• Lead on-air marketing efforts for Global News and affiliates.
• Co-ordinated with vendors, music and archival partners to execute daily content demands.
• Supported marketing programs and campaigns with content and messaging to drive demand and increase viewership.
• Awarded best local newscast.

Crispin Porter + Bogusky – Los Angeles

Integrated Producer & Copywriter 06/2009 to 01/2013

• Integrated producer and copywriter for clients such as Kraft,
• Dominos, Burger King, Molson, Volkswagon, Best Buy, Paddy Power and others.
• Producers on various integrated omnichannel campaigns.
• Advertising Agency Of The Decade.

Awards

Telly Awards: Best use of Music in an online commercial.

W3: Best in Show Branded Entertainment.

Marketing Awards: GOLD

Marketing Awards: Silver

CLIO: SHORTLIST

Cannes: SHORTLIST

One Screen: SHORTLIST

Education

Film
York University – Toronto